Some believe that the success of a Direct Marketing campaign is all in the offer. Of course this is correct but failing to take care of your data can mean the difference between failure and success!

Common consequences of poor data controls;

• incorrect names
• misspelled details
• non deliverable mail
• multiple copies delivered to the same recipient
• mailing to deceased individuals
• mailing to people who have already expressed their wish not to receive DM
• inaccurate results
• increased consumer complaints

Guaranteed results of good data controls;

• more items correctly delivered
• increased ROI
• accurate results analysis
• less waste
• lower campaign costs
• less consumer complaints/queries
• less impact on the environment

UKLPS manage mailings from 10,000 records from one source to 1 million from multiple files.

We use multi level dedupe procedures, any combination of available list cleansing and suppression files and can export data to meet any bulk mailing sortation requirements.

Contact Nigel on 01474 535666 or email nigel.payne@uklps.co.uk