Most companies will be aware that they can place their advertising material into magazines, newspapers or into door-drop opportunities. There are also other, targeted opportunities available to advertisers and marketers:
- Catalogue Mailings - many mail order catalogue companies will carry 3rd party advertising within their customer mailings
- Parcel/Product Despatch - allows advertisers the opportunity for their inserts to be carried within the products despatches ordered by customers and reach them at their most receptive!!
- Statement Mailings - credit card companies, banks or storecard companies often carry 3rd party advertising material
- Membership Mailings - inserts can be included within regular communication with members or subscribers
- Most insert rates are calculated against a standard format which is likely to be accepted by most carriers. A5 in size and weighing less than 10 grams is ideal, rates can vary on heavier items so consideration needs to be given to a format that will suit most carriers when using more than one programme.
For more advice on alternative insert opportunities, please call Laura on 01474 535666
or email email@example.com