Nauticalia began in 1974, as a floating marine antiques shop moored on the River Thames, the mail order business started from one advert in a local newspaper featuring a divers helmet.

Nauticalia Mail Order catalogue features gifts and collectables which are based around British Heritage and include collectibles, books, games, clothing, electronics, furnishings, jewellery, luggage, models and replicas, outdoor living, tools and gadgets. There are now over 35,000 0-12 month customers.

Nauticalia Customers are educated high earning professionals having a socio economic profile of ABC1, with a high disposable income. The gender split is 55% male and 45% female, the average age profile is 45+ with an average order value of £85.

Customers have been recruited primarily through inserts in magazines, as well as direct response catalogues mailings. A great list for charitable concerns, mail order, financial, book and music clubs.