UKLPS

How to Buy Lists

What is the purpose of the campaign?
Have mail piece sample ready to send for pre-approval by list owners
Think about possible competitors who may not rent names, but may swap (a guide to list swaps)
Request as much information from a list manager/broker on candidate list, i.e.
- How is it compiled? What have individuals responded to? Ask to see examples
- How often is the file updated?
- What cleaning tools are used to maintain data integrity?
- What is the basic profile of the list? i.e. age, male/female, demographics
- What selections are available? i.e. buyers, multi buyers, spend, products bought

Most list owner's have minimum order quantities of 5,000 names
Most test campaigns should include more than one list
You will normally be quoted a cost per 1,000 rate, most list owners will charge extra for targeted selections such as gender, recency, products and so on
Remember there is a high chance of duplicate records across databases which should be allowed for when calculating the net mail qty. Speak to our team to find our more
Ensure that you understand the terms of usage
Ensure that you have back-up lists in the event that you cannot get access to your first choice
Always check roll-out availability to ensure that you can maximise profitability against successful lists

All list owners/data controllers must be registered under the Data Protection Act with the Information Commissioner, check the register of data controllers to ensure that they are registered CHECK HERE!
Ask if the list is registered with the List Warranty Scheme

Remember, the more information you can provide your List Manager/Broker, the better service you will receive!