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Some list owners prefer to swap lists as this is both cost effective and may give you access to data sources that can otherwise be considered as competitive and rentals will not be allowed.
When swapping lists you are advised to ask your list manager/broker to research who will and will not consider a swap as they should be able to give you sound advice based on their knowledge and experience. It is also important to ask your supplier to manage this activity on your behalf as direct swaps between companies can lead to data issues.
Information you should ask for when swapping data
As swaps rarely take place at the same time, your broker/manager will keep a swap balance record of all transactions. H.M. Customs & Excise view that a swap of data is quite simply paying for goods with goods and therefore is a transaction that attracts VAT at the prevailing rate. This should be calculated on the volume x the rate card cost per 1,000 names x 17.5
For further information please contact Nigel Payne on 01474 535666
or email us by clicking this link