Postal: 63,892

Volume: 63,892

Afibel was founded in 1954 and is specialized in the mail order selling of women's clothing for the over fifties. They now have a customer base of over 1.5 million women who place their trust in them. Although their main products are women's apparel, lingerie and shoes, Afibel also offers a wide range of menswear, items for the home and well-being.

The quality of their products are undoubtedly the first reason why the company is so successful. There is a distinctive Afibel style, for the classic elegant woman, which is why their loyal customers come back time and time again.

Their UK catalogue was first launched in 2003 selling fashion for the elegant women. Since the catalogue was launched they have attracted 73,000 0-12 month buyers. The buyers have been recruited predominately through cold mail, inserts and off-the-page which ensures that the data is mail order responsive.

Afibel customers are 93% females aged 50+, their socio economic group is BC1C2 with an average order value of £35. The file consists of buyers only.