County Golf Direct - Catalogue and Internet Buyers

County Golf Direct - Catalogue and Internet Buyers

Postal: 144,146

Volume: 144,146

County Golf sell direct to customers via their catalogue and extensive website which promote a wide range of products for the keen golfer including; designer golf wear and accessories, golf clubs, bags, trolleys and performance golf balls from some of the top brands.

Prices range from £20 to around £500 with average order values of £50.  The client's typical customer is affluent, male, in a professional or managerial job and married with children.  Country Golf's range of products appeal to a broad range of age groups although, by definition the respondents on this file lead very active lifestyles; squash, jogging, skiing and tennis all score highly.

The profile shows that 84% are male; Income is higher than average and most are home owners. Over 75% use their credit cards to make their purchase.  A high percentage of the buyers are of A B profile and score highly against investing in stocks and shares, travel, motoring and personal computing.

Regular users of this file are car manufacturer, holiday and travel, digital/satellite television, health insurance and finance and up market mail order catalogues.

Base Rental.

Postal Addresses: £100/000

Selections.

Recency: £10/000

Gender: £10/000

Geography: £10/000

Order Value: £10/000

Product Type: £10/000

Pay Type: £10/000

Cameo Profile: £15/000

Delivery Format Cost.

Run on Charge: £10/000

Mailsort: £5/000

Email Delivery: £35

CD ROM: £45/000

Order Terms

5,000 records, available for one time
rental only unless otherwise agreed.

All retails are seeded

Mailing piece required prior to ordering data

List Warranty No: 003259

Companies who use this list also use Affluent Golfers, Jean Patrique, Music & Memories, Admiral

99% Named individuals at Home Addresses, MPS, GONEAWAY, DECEASE cleaned, this data has been collected and is maintained in accordance with the Data Protection Act 1988

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